Profitability forecasts are down, and even the bluest of blue chips are not immune to potential economic hardships. Setting up to simply weather a late-stage growth cycle (or “turn”), like the one we’re in now, means missing out on key opportunities that drive competitiveness.
Winners accelerate in the turns — they don’t just weather them. They are driving innovation, transforming strategy, and taking risks now and always. They avoid getting consumed by conservatism and cost cutting. They have the confidence to act boldly and the discipline to maintain intense strategic focus. As a result, their companies actually accelerate growth during turns.