When done right, stretch targets incentivize business leaders to deliver better performance. Unfortunately, overly ambitious performance targets are often perceived by the business as unfair and inspire unethical conduct, while underwhelming targets have no impact.

Review our white paper to understand how to overcome common challenges that are keeping organizations from setting the right targets, including:

  1. How much should we stretch?

  2. When should we stretch?

  3. What part of the company should we stretch?