See the marketing and PR function’s top skills and occupations by demand growth and demand volume across five countries: Germany, the U.S., the U.K., Canada and India.
HR leaders can use this report to compare internal demand for roles and skills with the overall demand across geographies to make key talent decisions. In a competitive labor market, growth trends for skills and occupations can help you prepare for and preempt increased competition.
How to use external labor market intelligence:
- Sourcing strategy. Track demand for critical roles and skills to inform your organization’s capacity to acquire talent from other industries.
- Workforce planning. Identify in-demand and growing skills in your industry to inform your organization’s talent needs and improve build vs buy decision making.
- Competitive analysis. Analyze competition for your organization’s critical roles and skills to prioritize hiring needs and properly align resources.