Business of High Tech Primer for 2023

Expert: Mark McDonald

The high-tech industry is hypercompetitive, driven by rapid changes in technology and business. It is necessary to understand the high-tech market in order to make tough choices and set priorities to drive growth and competitiveness, both now and in the future.

Gartner’s business of high tech initiative focuses on the interconnections and interactions between customers, technology and business. Topics in this initiative include:

• Impact of buyer, industry and technology trends
• Innovation, disruption and competitive advantage
• Strategies for growing revenue and market share

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