Gartner Research

Marketing Impact Primer for 2021

Meet retention and growth goals

Experts: Michael Maziarka, Ray Pun

Technology marketing programs must encompass the entire customer life cycle to meet retention and growth goals. To make an impact, product marketers must effectively enable their sales teams while improving the customer experience, facilitating customer success and developing advocacy. Discover how to drive customer engagement, product adoption and experience throughout both the buying and owning cycles.

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Drive customer experience (CX) centered on helping customers succeed.

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