Gartner Research

Marketing Impact Primer for 2023

Meet retention and growth goals

Experts: Ray Pun, Elizabeth Beard

B2B marketing programs must encompass the entire customer life cycle to meet retention and growth goals. To deliver positive impact, product marketers must effectively enable their revenue teams while improving the customer experience, expediting customer success and developing advocacy.

Tech marketers can leverage insights in this research to:

  • Improve sales enablement
  • Boost customer retention and success
  • Drive customer marketing and advocacy
  • Enhance customer experience

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Drive selling, adoption, usage, value realization and a better CX across buying and owning cycles

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