Gartner Research

Optimize Competitive Dynamics Primer for 2023

Learn about calibrating competitive strategies and positioning.

Experts: Tarun Rohilla, Chrissy Healey, Steve Crawford

Despite the increasing inflation, interest rates and supply chain disruptions, 90% CFOs are increasing spending on digital capabilities. Digital business is now increasingly embedded in all business strategies.

For technology general managers this shift in competitive dynamics means increased focus on innovation, building competitive strength and improved positioning.

This research will provide guidance to technology general managers seeking to optimize their competitive dynamics in 2023 by:

  • Building competitive strength
  • Disrupting competition
  • Creating new ecosystems

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