To meet aggressive growth and retention goals, technology and service providers need a deliberate and consistent approach to product marketing. Gartner Priorities Navigator™ for Product Marketing Teams outlines the top challenges facing product marketing leaders and how to advance key initiatives to drive growth, including:

  • Go-to-market strategy
  • Messaging and differentiation
  • Demand generation
  • Marketing impact 
  • Marketing planning and performance

Complete the form to access Gartner Priorities Navigator for Product Marketing Teams.