Gartner Research

Product Life Cycle Management Primer for 2021

Accelerate and sustain growth

Analysts: Tech Product Manager Research Team

Product life cycle management is the set of ongoing assessment, planning, development and delivery activities needed to maintain and grow an existing product or service throughout its life cycle. These activities include continued innovation and evolution while maintaining financial growth. Understand activities that are essential to maintaining and growing a product after it has been launched into a market.

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Maintain and grow an existing product or service throughout its life cycle

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