Gartner Research

Product Planning Primer for 2021

Achieve and sustain success

Analysts: Tech Product Manager Research Team 

Product planning is the practice of understanding customer needs, assessing the market and establishing a product strategy. Disruptive technologies, new competitors and fast-changing customer expectations increase the challenge for product managers developing plans to achieve and sustain success. Discover how to develop product plans and strategies based on best practices and insights for assessing your customers’ needs, market trends and competitive positions.

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