Information Technology

Gartner Glossary

2D Bar Code Marketing

2D bar code marketing is an identification method that can be created and printed on marketing materials, such as ads, brochures and product packages, through specific service providers or freely available websites. More commonly known as quick response (QR) codes, people scan these bar codes with a camera-equipped phone to access information such as websites and product details, or they download content such as coupons and business cards onto mobile devices.

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