Information Technology

Gartner Glossary

Bar Code Marketing

Bar codes can be used to encode URLs, business cards and product information. Bar code marketing allows people to download content onto a mobile phone. For example, companies can print bar codes on advertisements, billboards, posters, brochures and product packages; users can scan the bar code with a phone camera to get the corresponding information. Bar codes can be 1D, 2D or 3D.

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