Information Technology

Gartner Glossary

CIMA (Customer Information Management and Application)

A six-step process starting with a business plan followed by a technology plan. The six steps are:
1. planning
2. information acquisition
3. information compilation, storage and maintenance
4. information analysis
5. information application
6. information distribution


Experience Gartner virtual conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.