Free Research
2019-2021 Emerging Technology Roadmap for Large Enterprises
Learn more
Information Technology
Gartner Glossary
Cpc (cost Per Click)
An online advertising metric which refers to advertising spending divided by the number of recipients who click on the message (e.g., a banner ad on a website or a link embedded in e-mail message).
Related Content
Discover Gartner Conferences
There are multiple Gartner conferences available in your area. Transform your business and experience the value of Gartner, live and in person.