Information Technology

Gartner Glossary

Digital Watermarking

Digital watermarking refers to several different forms of tamper-resistant metadata that is used primarily to maintain a link to the data owner to support intellectual property claims and, secondarily, to enforce handling instructions. Invisible watermarks, which are usually based on a form of encryption technology, can be applied to multimedia objects (bitmaps, audio and video), and persist even when those objects are digitally manipulated.

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