Information Technology

Gartner Glossary

Footfall Analysis

Footfall analysis is the use of analytic techniques to monitor waiting times in bank branch teller lines or lengths of waiting time to use automated teller machines (ATMs). Newer systems use fixed video cameras to track the movements of each visitor to the branch, with algorithms that compute individual and average waiting times. This entry refers to applications designed for collecting data, especially video-based, about customer wait times to measure and analyze traffic throughout the branch.

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