Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
Information Technology
Location-based marketing (LBM) addresses the user directly. Usually, the consumer receives a message on their mobile device containing a call to action (such as enter a competition, visit a website or order a product) and an incentive, such as a coupon.
Join your peers for the unveiling of the latest insights at Gartner conferences.
Expert insights and strategies to address your priorities and solve your most pressing challenges.