Information Technology

Gartner Glossary


Loyads are customers who are both loyal to a provider and who advocate the provider. In the digital era, loyalty marketing and advocacy marketing join forces to convert first-time buyers to repeat buyers to loyal customers to brand advocates. Loyads, or loyal advocates, don’t just come back — they bring others with them.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.