Information Technology

Gartner Glossary

Loyalty Marketing

Loyalty marketing is a discipline used to promote a sustained relationship with a brand by illustrating achievable benefits — such as convenience, cost and customization through long-term loyalty. Loyalty marketing often includes the management of loyalty cards, discount clubs or other programs that are designed to encourage and reward repeat purchases over time.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.