Information Technology

Gartner Glossary

Marketing Mix And Product Portfolio Optimization

Marketing mix optimization enables marketers to maximize returns on their marketing expenditures by determining the best set of advertising and targeted campaigns across various channels. Media mix optimization, which is one type of marketing mix optimization, supports media planning and buying, and maximizes the return on spending across media and advertising campaigns. Production portfolio optimization maximizes the mix of products being marketed to optimize revenue potential.


Experience Gartner virtual conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.