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Information Technology
Gartner Glossary
Marketing Mix And Product Portfolio Optimization
Marketing mix optimization enables marketers to maximize returns on their marketing expenditures by determining the best set of advertising and targeted campaigns across various channels. Media mix optimization, which is one type of marketing mix optimization, supports media planning and buying, and maximizes the return on spending across media and advertising campaigns. Production portfolio optimization maximizes the mix of products being marketed to optimize revenue potential.
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