Information Technology

Gartner Glossary

Portable Flash Media For Content Distribution

Portable flash media for content distribution is the distribution of media on removable flash memory devices, such as flash cards and USB drives. The media can be promotional or full-length and often refer to music, movies, TV episodes, video game software, maps, electronic books (e-books) and other consumer content. The memory employed is based on reprogrammable NAND flash memory—not to be confused with one-time programmable memory, such as mask ROM or 3D memory, which is often used in storing gaming software content.


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