Information Technology

Gartner Glossary

Sales To End Users

Branded, finished, new products sold directly to end users or leased for the first time during the year in question. Products distributed by manufacturers into a country or region (“sell in”) — but not connected to networks in that region — are excluded. Conversely, products sold by a manufacturer to a distributor in one region but sold by that distributor in another region are counted as sales (“sell through”) to end users in the latter region.

Experience Gartner virtual conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.