1. A term used to refer to packaged software applications (from the shrink-wrapped packaging typical of such products).
2. Term initially used to describe an unsigned software license agreement that is deemed accepted when the user breaks a shrink-wrapped seal or opens an enclosed sealed envelope in the package containing the software media, such as a floppy disk or CD. Use of the term has been expanded to refer to software license agreements that are accepted electronically. See click-wrapped.