Information Technology

Gartner Glossary

Tag Management

Tag management systems simplify the deployment and maintenance of JavaScript tags, used in online content to interface with applications such as Web analytics, personalization and advertising. A single tag replaces all other tags and when executed, the tag manager publishes other tags, based on business rules and a common data model. This decouples tag control and maintenance from the life cycle of other content, improves the speed of changes, the quality of tags and provides an audit trail.

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