Gartner Research

Retail Digital Transformation and Innovation Primer for 2020

Transform from multichannel to unified retail commerce

Analyst(s): Robert Hetu

Every retail transaction is a one-to-one customer interaction, but enabling customer-centric engagement across all shopping touchpoints requires more than just transaction capability. Retailers must leverage technology that augments the customer’s preferred way to shop.

This year, learn to identify the role of technology in supporting retail digital transformation in the next decade. Read this Gartner research primer to learn more.

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