When charting the firm’s digital transformation, strategy leaders often struggle to prioritize key initiatives and business leaders default to ROI-based metrics tuned to the current business. As a result, leaders overvalue near-term initiatives that provide limited insight into what will drive success for future business models.
With the competitive landscape changing rapidly, Wedge Co. (pseudonym) needed to focus on digital initiatives that would help differentiate its future business model. Learn about the steps the company took to isolate the most critical areas for success.