R&D’s success depends on whether a product fulfills a customer need. However, R&D employees tend to focus on developing solutions before they have a nuanced understanding of a customer problem.

R&D leaders should explore ideation methods that help teams adopt a structured approach to idea generation.

Download our guide to effectively hypothesize problem statements, conduct idea generation sessions, and evaluate and prioritize ideas with these impactful problem identification methods: 

  • Zero drafting
  • CATWOE framework
  • Root conflict analysis