Enterprises often find it difficult to decide whether new capabilities should be acquired, built internally or built with ecosystem partners. Organizations that maintained their innovation focus through the 2009 financial crisis, emerged stronger, outperformed the market average by more than 30%, and continued to deliver accelerated growth over subsequent years.

Strategy leaders can help organizations maintain their innovation focus by developing an innovation strategy aligned to the unique business context, abilities and ambition of their enterprise. Download our latest guide to explore two approach options for enterprises embarking on innovation:

  • Enterprise-run innovation 
  • Ecosystem-run innovation