Emerging technologies can improve customer satisfaction, increase competitiveness and grow revenue, but product leaders lack the resources to monitor emerging technologies and understand how they can help their product or service.

Product leaders considering adopting emerging technologies into their products should: 

  • Track the capabilities and projected impact of promising emerging technologies.
  • Identify emerging technologies that can improve your product by determining how the technologies meet existing customer needs.
  • Justify the investment in an emerging technology by quantifying improved KPIs and increased value to customers.
  • Adopt emerging technology to realize the benefits as quickly as possible.