Understanding megatrends can inform business operations and guide decisions on portfolio investments. While many organizations adopt an informal or ad hoc approach to assessing megatrends, the most progressive R&D functions continually consider megatrends in all their decisions. 

There are five key steps in the megatrend assessment process:

  1. Gather inputs and identify megatrends
  2. Prioritize the most impactful megatrends
  3. Explore implications of prioritized megatrends
  4. Create a learning agenda
  5. Inform the NPD process

Download our template to measure the maturity of your R&D function in each step of the megatrend assessment process.