Understanding megatrends can inform business operations and guide decisions on portfolio investments. While many organizations adopt an informal or ad hoc approach to assessing megatrends, the most progressive R&D functions continually consider megatrends in all their decisions.
There are five key steps in the megatrend assessment process:
- Gather inputs and identify megatrends
- Prioritize the most impactful megatrends
- Explore implications of prioritized megatrends
- Create a learning agenda
- Inform the NPD process
Download our template to measure the maturity of your R&D function in each step of the megatrend assessment process.