The average corporate strategy team allocates 26% of its time and $220,000 of the annual budget to investigate emerging trends. But with so many competing sources, strategy teams struggle to keep up, and much of that time and money is wasted.
Gartner's artificial intelligence (AI) capabilities scanned 100+ publications respected by strategy leaders to identify the most frequently mentioned emerging trends. This comprehensive scan revealed the seven workforce trends most commonly referenced, including:
Retail reinvention: Brick-and-mortar retailers are realizing the importance of creating curated merchandise offerings, an entertaining atmosphere and concierge-like service.
Focus on cybersecurity and data privacy: Governments and regulators are setting up institutions to ensure that businesses comply with regulations.
Our report helps strategy leaders make sense of the hype surrounding these business trends and jump-start their market research and trend-sensing initiatives.