Although a majority of R&D leaders view transformational innovation as essential to keep pace in today’s competitive business environment, over 80% of companies report that transformational initiatives lose out when a trade-off must be made.

According to Gartner research, transformational initiatives are often deprioritized because:

  • They’re perceived as inherently risky
  • They’re not perceived as urgent
  • They lack broad organizational support

To build leadership commitment, R&D leaders must increase the intuitive appeal of transformational ideas and foster co-ownership to keep leaders engaged.