Although a majority of R&D leaders view transformational innovation as essential to keep pace in today’s competitive business environment, over 80% of companies report that transformational initiatives lose out when a trade-off must be made.
According to Gartner research, transformational initiatives are often deprioritized because:
- They’re perceived as inherently risky
- They’re not perceived as urgent
- They lack broad organizational support
To build leadership commitment, R&D leaders must increase the intuitive appeal of transformational ideas and foster co-ownership to keep leaders engaged.