Marketing

Gartner Glossary

Brand Identity

Brand identity consists of the visible elements of a brand, such as logo, brand name and color, that represent and distinguish the brand in consumers' minds.

Discover Gartner Conferences

There are multiple Gartner conferences available in your area. Transform your business and experience the value of Gartner, live and in person.

Discover Gartner Conferences

There are multiple Gartner conferences available in your area. Transform your business and experience the value of Gartner, live and in person.