Marketing and Communications

Gartner Glossary

Brand Identity

Brand identity consists of the visible elements of a brand, such as logo, brand name and color, that represent and distinguish the brand in consumers' minds.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.

There are multiple Gartner conferences available in your area. Transform your business and experience the value of Gartner, live and in person.