Marketing and Communications

Gartner Glossary

Gartner Glossary Marketing Glossary C Cost per Thousand (CPM)

Cost per Thousand (CPM)

CPM is the cost per thousand advertising impressions, or views of an advertisement by a person. A $1 CPM means that the price of 1,000 advertising impressions is one dollar. The term “CPM” is used across digital and traditional media. It is also known as “cost per mille.”

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