Marketing and Communications

Gartner Glossary

Information Architecture

Information architecture refers to the enterprise architecture (EA) activities that define a company’s business information assets, as well as the assets’ sources, structure, classification and associations. Information architecture enables understanding and utilizing enterprise data and analytic assets to achieve desired business outcomes.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.