Marketing

Gartner Glossary

Marketing Mix

Marketing mix refers to the activities under an organization’s control to draw consumers closer to their brand, generally with the goal of making a purchase. Classically, marketing mix has been divided into the 4 P's: price, promotion, product and place (distribution).

Discover Gartner Conferences

There are multiple Gartner conferences available in your area. Transform your business and experience the value of Gartner, live and in person.