Marketing and Communications

Gartner Glossary

Marketing Mix

Marketing mix refers to the activities under an organization’s control to draw consumers closer to their brand, generally with the goal of making a purchase. Classically, marketing mix has been divided into the 4 P's: price, promotion, product and place (distribution).

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.