Marketing and Communications

Gartner Glossary

Media Planning

Media planning is the process of identifying and selecting media outlets in which to place paid advertisements. During media planning, marketers determine where, when and how often they will run an advertisement to maximize engagement and return on investment.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.