In a market environment characterized by “lightning strike” crises, polarized consumers and eroded trust in institutions, marketers need to sharpen their strategy and execution practices to compete effectively. Gartner Digital Marketing Conference 2018 offered marketing leaders insights and best practices for navigating this new wilderness of disruption.
Bringing together expert analysis, data-driven benchmarks and peer-proven best practices from Gartner L2, Iconoculture, CEB and Gartner, the 2018 event delivered specific support to move from vision to strategy and execution.