Toyota segmented and personalized a 25,000 member email list to deliver a 400% ROI lift over its baseline. Whether selling online or not, today’s marketers are expected to deliver business outcomes, not just traffic and clicks. Toyota used data and a customer-centric approach to align marketing to buyer motivation and intent so that the volume of qualified leads, a marketing outcome, clearly drove business outcomes.
November 25, 2019
Marketing leaders should use these digital commerce trends to meet customer expectations for a more convenient, relevant and streamlined buying journey.