December 21, 2016
Contributor: Kasey Panetta
Blueprint for a CMO’s First 100 Days
November 24, 2020
The success or failure of a CMO's tenure is often dictated by the degree of alignment on the role, business priorities and scope of responsibility. Use a 6-phase approach anchored in effective communication to succeed in your leadership position.
CMO Spend Survey: CMOs at Odds With C-Suite Colleagues Over COVID-19 Recovery
July 09, 2020
Marketing leaders remain optimistic budgets will bounce back, but should prepare for further cuts as a result of COVID-19.
Immediate Actions for CMOs Amid COVID-19-Related Budget Cuts
April 16, 2020
Marketing leaders must take immediate action to manage risks related to coronavirus with a strategic cost optimization plan.
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