December 21, 2016
Contributor: Kasey Panetta
CMO Spend Survey: CMOs at Odds With C-Suite Colleagues Over COVID-19 Recovery
July 09, 2020
Marketing leaders remain optimistic budgets will bounce back, but should prepare for further cuts as a result of COVID-19.
Immediate Actions for CMOs Amid COVID-19-Related Budget Cuts
April 16, 2020
Marketing leaders must take immediate action to manage risks related to coronavirus with a strategic cost optimization plan.
3 Coronavirus B2C Marketing Lessons From China
March 30, 2020
B2C marketers are braving new territory as they seek new ways to engage home-bound, remote-working and income-stressed customers.
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