December 4, 2017
Contributor: Kasey Panetta
How to Create an Effective Customer Journey Map
June 11, 2019
Document the customer journey from the perspective of one customer to identify all the potential touchpoints.
Create Powerful Customer Experiences
May 30, 2019
5 Key Take-Aways from Gartner Marketing Symposium Xpo 2019
May 10, 2019
Marketing leaders learned to rethink customer engagement and get creative with technology in a world where consumers have more choices than ever before.
“I use Gartner to bolster my confidence in decision making.”