Over the past century the world fell in love with the automobile as a predominant form of transportation. American consumers accumulated over $1.1 trillion in auto debt. Yet amid this banner growth, a new trend emerged: The number of people who get a driver’s license has steadily declined from 1983 to 2014. This shift in the car-buying environment led to alternative transportation solutions such as Uber, Lyft, Waymo and Didi Chuxing. Now, the ripple effects of auto industry disruption can be felt across insurance, parts suppliers, fuel companies and any industry adjacent to transportation.
May 10, 2019
Marketing leaders learned to rethink customer engagement and get creative with technology in a world where consumers have more choices than ever before.