Over the past century the world fell in love with the automobile as a predominant form of transportation. American consumers accumulated over $1.1 trillion in auto debt. Yet amid this banner growth, a new trend emerged: The number of people who get a driver’s license has steadily declined from 1983 to 2014. This shift in the car-buying environment led to alternative transportation solutions such as Uber, Lyft, Waymo and Didi Chuxing. Now, the ripple effects of auto industry disruption can be felt across insurance, parts suppliers, fuel companies and any industry adjacent to transportation.
March 06, 2020
As marketers come under pressure to use more of their martech capabilities, content marketing technology providers are combining functionalities to position themselves as integrated solutions.