When it comes to mobile marketing, marketers can learn a lot by looking at how a baker uses his mobile device to make a chocolate lava cake. He first needs to find a recipe (search, social and discovery), then read the recipe (smartphone or tablet), physically buy the ingredients (geolocation of store and offline transaction), actually make the cake (mobile advertising-supported content) and, finally, share the delicious results (social media and messaging). Because consumers have adopted mobile devices en masse and constantly use those devices for so many tasks such as making lava cakes, mobile is much more than “just a channel.”
May 10, 2019
Marketing leaders learned to rethink customer engagement and get creative with technology in a world where consumers have more choices than ever before.