In Germany, the high concentration of physical stores stifles retailers’ digital investments. Nevertheless, e-commerce is growing.
As private labels and disruptor brands secure high visibility, navigating retailer platforms can be tricky. Brands that succeed on retailer platforms monitor their competitors, adapt to change and seek new ways to increase their share of shelf. Additionally, Germany’s Amazon market is not the same as in the UK or US.
Join Gartner’s complimentary webinar at 10 AM CET on October 30th, 2019 to see for yourself how it differs, how to formulate strategies that other best-in-class brands use to enhance their digital credentials, and what content to prioritize to capture and sustain consumer attention and drive sales.