In today’s food market, yogurt is completely customizable. Not only are there different types, including Scandinavian, Greek, or dairy-free yogurt—but the flavor possibilities are immense. Yogurt options are proliferating with some American supermarkets now carrying over 300 options. With so many possibilities, customers can struggle to tell them apart.
Big players in the yogurt industry have taken to digital distinction to eclipse their competitors. Chobani has a page on its website where it details the ingredients, flavors, and health information for each of its yogurts. Other brands, such as Siggi’s, an Icelandic brand, relies on paid search terms to drive it’s brand traffic and gain recognition, according to a Gartner L2 report.
Having so many options available means customers really have to know what benefits they want from the food. There’s a yogurt for vegans, those looking to improve their gut health, or those that prefer fat-free. Searching online can give consumers insight into the different types of yogurts they may enjoy.
The yogurt aisle at the grocery store can be unexpectedly overwhelming, so knowing what options are out there is imperative to today’s consumer.