Daily Insights

A Star Brand Is Born This Way

By: Mackenzie Baker | Jan 29, 2020


Given the crowd that Amazon attracts on Prime Day, the retail event presents an unrivaled opportunity to make an impression on prospective shoppers. So how can brands use the extra traffic to launch a new product?

Lakshmi Kalluri, Amazon Research Specialist at Gartner for Marketers, explains how Lady Gaga’s Haus Laboratories tapped into the power of Prime Day without overloading marketing collateral with Amazon messaging.

The Two-Minute Case Study series presents bite-sized best practices across digital efforts. To learn more, visit Gartner.com/marketing.