Daily Insights

A Vehicle to Reach Veterans

By: Mackenzie Baker | Nov 11, 2019

Jeep is honoring Veterans with its newest social media contest. 

Jeep is holding a “Gladiator” competition where consumers can nominate U.S. military veterans they believe should win a 2020 Jeep Gladiator Rubicon. Jeep is asking for sixty-second videos of people personally honoring a veteran close to them deserving of the new car. The contest will last until the end of November and arrived just in time for Veterans Day.  The American car brand has supported the U.S. military for over 80 years, so the promotion makes sense. Jeep is promoting the sweepstakes across its social media platforms including Instagram, Twitter, and Facebook. As  one of the top five most successful auto brands on Facebook, the brand has also found major success on Instagram and Twitter, the latter of which broke one million interactions in the past year, according to a Gartner L2 report on the topic. 

To promote the new campaign, Jeep teamed up with Purple Heart recipient Noah Galloway, a U.S. Army veteran, to promote the video competition through digital advertising. This is the brand’s second partnership with the veteran, after he helped promote the “Find Your Freedom” contest earlier this year. 

Jeep’s competition allows the brand to popularize its newest car while honoring American service men and women. Car companies looking to give back to consumers can look to Jeep for how to effectively utilize digital media when reaching niche markets.