Daily Insights

A Virtual Big Day

By: Mackenzie Baker | May 14, 2020

Highly anticipatory events, such as weddings and trips, have been negatively affected by the Coronavirus pandemic. With the help of Hotels.com, engaged couples whose plans were deterred could have something to look forward to once the crisis wanes. 

Weddings with friends and family and far-away honeymoons have become null in the face of social distancing. While current circumstances have paused traditional wedding experiences, Hotels.com is keeping the spirit alive with its Chaplain Obvious Sweepstakes. The brand wants couples to say “I do” via a virtual wedding ceremony hosted by the brand mascot, Captain Obvious. For his new role in the campaign, the mascot has become Chaplain Obvious—an ordained minister ready to marry couples virtually. Hotels.com is advertising the sweepstakes from Captain Obvious’ Twitter account, where a series of tongue-in-cheek posts acknowledge the contest’s unconventionality. 

Couples can enter the Sweepstakes on Hotels.com by filling out a questionnaire and writing a creative explanation on why they deserve to win. The contest closes on May 17, with virtual ceremonies planned for June. The brand will choose four couples to win their own virtual wedding plus $5000 to put towards a “Honeymoon Fund”. Couples can redeem their honeymoon prize at any Hotels.com property in the world, though winners may have to wait until traveling is back to normal. The brand is helping couples make light of their altered wedding plans through its contest and social media promotion. Capitalizing on an experience-focused campaign during the Coronavirus crisis could help the booking brand boost traffic to its site, according to a Gartner report, as more customers begin booking travel as something to look forward to post-pandemic.   

While traditional wedding ceremonies are on hiatus, couples determined to wed during the pandemic could get the unique wedding of their dreams. Hotels.com’s lighthearted sweepstakes gives engaged couples a silver lining to postponed plans, and reminds fans and newlyweds that travel and vacations will come again.