Daily Insights

A Winning Dessert Duo

By: Mackenzie Baker | Jan 17, 2020

The Cheesecake Factory has turned its namesake dessert into an ice cream delight. 

The Cheesecake Factory is expanding its home food line to include a variety of specialty ice cream. Some of the new flavors include an original cheesecake flavor, chocolate, salted caramel, birthday cake, and cookies and cream. There will also be two fruit flavors: strawberry and key lime. The ice cream base for all seven types is made from sour cream and the brand’s signature cream cheese blend. The 14-ounce cartons will be released nationwide in March and will retail at $4.99. Each pint flavor is designed to mirror one of the company’s most beloved cheesecakes to provide customers with a wistful, at-home alternative. Restaurants are trying to keep up with the consumer demand for comfortable and convenient dining experiences, according to a Gartner report, and while many brands are turning to delivery couriers to appease customers, The Cheesecake Factory has decided to sell its own products that customers can get without going through the restaurant at all.

The company already has a successful at-home line where fans can buy whole or slices of cheesecake, the beloved “Brown Bread”, coffee creamer, and even pudding. The ice cream will be the newest edition to the line when it officially debuts this spring. The brand teamed up with Wells Enterprises, the same ice cream manufacturer behind Blue Bunny and Halo Top, to whip up the sweet treats. 

The Cheesecake Factory is helping fans get their cheesecake fix whether it’s from the restaurant bakery or the frozen aisle. The brand’s ice cream line will let fans get the restaurant experience no matter where they are—a move other restaurants may want to emulate in lieu of the traditional delivery route.