Daily Insights

Airbnb’s Walk in the Park

By: Mackenzie Baker | Sep 03, 2020

With 419 national parks in the U.S., exploring all of them could take a while. Airbnb’s new partnership with the National Park Foundation helps travelers explore the parks closest to them. 

In honor of the National Park Services 104th birthday, Airbnb created a campaign dedicated to lesser known national parks. Through the initiative, Airbnb encourages nature enthusiasts to find lesser traversed areas closer to home. A dedicated page on Airbnb’s website now lists national parks across the U.S., with nearby parklands appearing based on a user’s geolocation. Presenting the local parks could help nature enthusiasts get outside without having to trek somewhere potentially more crowded, such as Yosemite or the Grand Canyon. With many U.S. consumers still wary of long-distance travel and congested places, Airbnb’s list could help them discover parks that make social distancing a breeze.  

Those that find a national park to explore will also see local listings to book for a full trip, which could help Airbnb boost sales as well as website views. The national parks campaign is part of Airbnb’s fan-favorite “Experiences” feature, which has increased its offerings by 295% over the past year, according to a Gartner report. Airbnb continued this growth during the Coronavirus crisis, as the virtual experiences let users “travel” from home. The promotion of national parks follows a series of pandemic-approved travel campaigns Airbnb launched this year, such as its socially-distanced, virtual dates with Bumble and its Olympic festival that lets users digitally tour Japan and view Olympic athlete’s training days. Most recently, Airbnb teamed up with the last standing Blockbuster to host a one-of-a-kind sleepover for movie fanatics. Working with the National Park Foundation now allows Airbnb to bring its users outdoors and drive tourism to local communities. Airbnb is highlighting some of the new parks on Instagram, where its picturesque locations could inspire viewers to scope out a new park. 

Airbnb’s new partnership could encourage consumers to explore the outdoors, especially after spending much of the year at home. The national parks campaign could help Airbnb return to its core call to travel while helping wanderers adjust to a new era of safe exploration.