Daily Insights

Are Big Box Brands Behind the Times?

By: Mackenzie Baker | Nov 25, 2019


When it comes to search performance, big box brands are behind the times. Brand visibility dwarfs that of Amazon—an impossible competitor when it comes to scale. But store footprints and category expertise offer big box retailers a fighting chance.

Brands have ramped up in-store pickup and cross-selling functionalities. But are these efforts enough to stave off the threat of Amazon?

The sixth annual Gartner L2 Digital IQ Index for Big Box US benchmarks the digital competency of 76 big box retailers. For more information, visit Gartner.com/marketing.